Say ‘hi’ to: Laura Pepper Wu, our newest member
Say ‘hi’ to:
Laura Pepper Wu, Content Marketer
Our newest member
Q: Hi Laura and welcome to CambridgeSpace – what made you want to try Coworking and would you recommend it to others?
A: Hello! Thanks for having me. Well, I have a one-year-old who manages to leave a trail of destruction wherever he goes. So at home, I end up tidying up, putting the washing on and being guilt-tripped into taking the dog for a walk. I was looking for a dedicated workspace where none of that stuff nagged at me and I could mingle with other like-minded and no doubt cool folk! I would definitely recommend it to anyone looking to instate more work-life separation and for freelancers who want a bit of chat and company during the day. I find that somehow it’s more motivating to work when there is company around, even if it’s “quiet company”.
Q: You’re a Content Marketer; please give us your ‘elevator pitch’
A: Oooh I love it – straight into jargon bingo! Here’s some good jargon back at ya: I help businesses to grow through the creation, publishing, and promotion of good content that helps them show off and sell their shizzle – with integrity.
Q: How long have you been doing this, what did you do before and do you expect to be doing anything else in the future?
A: Hmmm. I suppose I was doing “content marketing” long before I knew it was called that. I started off in writing and PR for the European Union (RIP, sob!). I then spent 5 years in the US running a small publishing business and helping self-published authors to market their books, mostly through digital marketing and social media. When I came back to the UK I wanted to go back to a regular day job and I got hired as a Content Marketing Manager at an SEO agency. Basically I was doing what I had previously done for authors but for big clients like RBS, Denby (pottery) and Webuyanycar.
When I came off maternity leave in May I wanted the flexibility of self-employment again so I handed in my notice and… voila, here I am! Pep Talking is very exciting to me as I’m doing digital marketing again, but this time I’m working with small businesses and clients whose companies and missions I adore.
Q: What is the most common issue you have to deal with and how do you solve it?
A: Content marketing is definitely a long-term approach to building a strong customer base and sales. It’s not the same as putting up a billboard in Times Square and seeing immediate results; it’s more about educating or entertaining a potential customer and building a relationship with them. We use the icky term ‘nurturing’ (bingo!) in marketing, and it’s exactly that. Some clients expect to see overnight sales, so it’s about educating them that although an advert might bring more immediate interest in their product or service, it’s a short term win versus content marketing, which is much more effective over time.
Q: What practical book/blog post/podcast etc would you recommend?
A: I’m so glad you asked this question, I’m an absolute podcast junkie! I find that there’s no better way to start the day than walking the dog with my headphones in. I love ‘Happier’ with Gretchen Rubin and her sister Elizabeth as it has really practical advice on how to be a little happier, more efficient and generally all-around better person. Recently I’m enjoying ‘Being Boss: Advice for Creative Entrepreneurs’ as they talk about the highs and lows of the freelancer / creative life. And my final recommendation is not all that practical but it’s hilarious – ‘By the Book’ is a part reality show, part self-help podcast where the two hosts live out the advice from self-help books and then document the results. Cue much laughter!
Q: What is your daily mantra?
A: ‘Beyonce has the same 24 hours’. I’m kidding! Sort of. Sooooo many mantras. A whole Pinterest board full of ’em in fact, but here are some of my current faves:
Choose the bigger life (Gretchen Rubin)
It’s all about the people (Richard Branson)
She believed she could so she did
Be silly, be honest, be kind. ((Ralph Waldo Emerson – I printed this one out for my son’s nursery, I adore it!)
Q: What productivity hack would you recommend?
A: Figuring out when your energy levels are highest and working accordingly. This is especially effective if you’re a freelancer who can be flexible with their work tasks.
Q: What music do you listen to when you work?
A: It depends on what work I’m doing. I love a bit of funky house, jazz and am partial to a spot of reggae! I usually prefer something without lyrics as they tend to mess with my writing flow.
Q: Who inspires you and why?
A: Ok, don’t laugh, but I love Oprah. She’s such a warm-hearted philanthropic woman who has really used her wealth and wisdom very wisely. She’s also funny and real and smart and I’d like to have a cocktail with her at one of her swanky mansions. She’s a media mogul who uses her platforms carefully and with integrity.
Q: Where are you taking your next holiday and what do you plan to do?
A: I and hubby are off to the Fringe Festival in August and it will be our first vaycay sans toddler. So I plan on sleeping for dayzzzz – and of course watching lots of comedy and live music. I cannot wait! 🙂
Thanks, Damian and team, I look forward to getting to know you all more.
To learn more about Laura, visit her website: https://peptalking.co.uk