Innovation is inevitable – like death and taxes!

Gerry Westwood/ February 22, 2017/ Uncategorized/ 0 comments

Innovation is inevitable. It’s in the human psyche. It cannot be stopped. Where it offers new value, it offers new ways to make money. History tells us that. Henry Ford didn’t invent the motor car but making his cars affordable and turning ordinary people into drivers was truly innovative. Larry Page and Sergey Brin at Google didn’t invent the search engine

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Thinking about your Customers Thinking about You

Gerry Westwood/ February 17, 2017/ Customer experience/ 0 comments

Paraphrasing the great business guru, Peter Drucker: “the purpose of business is to create and keep a customer” and is achieved through meeting the customer’s expectations. As the customer is now king, your success will more likely come from being more attentive, more personal and more innovative in acquiring and building trust that turns them into loyal followers. How do

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