Say ‘hi’ to Jez, one of our Wizards
Q: Hi Jez – what made you want to try Coworking and would you recommend it to others?
A: I love flexibility and freedom from being tied down to any structured routine, and collaborating with people. I’m finding that Cambridge Space fits perfectly with this working style. Along with working in coffee shops and in a corner of my house , t’s a great mix! Judging by my new friends here I don’t think I’m alone with that ethos?
Q: Tell us a little bit about what you’re up to…
A: I’m pretty lucky that my business combines most of my passions – digital marketing, photography, PR, behavioural economics, ethics, Cambridge, people and coffee. So I’m putting together some packages that make a bit more sense of all that.
Q: How long have you been doing this, what did you do before and do you expect to be doing anything else in the future?
A: I’ve had fun leading PR and communications in corporate settings in London, mainly in NHS / healthcare / property. With that preference for flexibility and freedom I mentioned earlier – last year I decided that I could make more of a difference for smaller businesses and specialist professionals if I escaped that bureaucratic culture. I took a short career break before gradually setting up my own consultancy business earlier this year.
Q: What is the most common issue you have to deal with and how do you solve it?
A: The question of how much attention to put to marketing my own business, and whether to specialise deeper. What I’ve most enjoyed so far is the reaction I get from clients, all of whom have come to me from personal recommendations and are pretty varied in their professions and what they need. Often people don’t really know what they need or what will help them reach or engage their audiences – or even who their audience is. It is more rewarding helping people than doing my own marketing.
Q: What practical book / blog post / podcast etc would you recommend?
A: Most of my favourite writers are those who have a deeper insight into how irrationally humans think and make decisions, and how to make a positive impact on the world. Such as Richard Thaler, Tim Harford, a Buddhist called Maitreyabandhu, Alain De Botton and David Halpern of the Behavioural Insights Team. One of the PR thinkers I’d recommend is Stephen Waddington. Ask me for a full list!
Q: What is your daily mantra?
A: Make it easy. And where is my first espresso coming from?
Q: What productivity hack would you recommend?
A: Going easy on yourself and others when things don’t go to plan. Don’t create a conflict with reality by always expecting things to be the way you want them.
Q: What music do you listen to when you work?
A: I am always listening to music and always trying new stuff. Right now my go-to artists include Nils Frahm, Nick Mulvey, London Grammar, Phillip Glass, Sigur Ros, Lau, Matthew Halsall, Kate Tempest, …… Recommendations welcome!
Q: Who inspires you and why?
A: Alongside the writers mentioned earlier, I get huge inspiration from just talking with close friends. In recent years I’ve learnt how the choice of who I spend my time with directly effects my happiness. Who knew?!
Q: Where are you taking your next holiday and what do you plan to do?
A: Travel is one of my passions. As I’ve just returned from a month away – in a cabin in a Scottish woodland and touring the Alps by train and hiking boots, it’s probably best I focus on work for a couple of months and enjoy the facilities and colleagues at Cambridge Space!
Would you like to know more?