Category Archives: Customer experience

Thinking about your Customers Thinking about You

Gerry Westwood/ February 17, 2017/ Customer experience/ 0 comments

Paraphrasing the great business guru, Peter Drucker: “the purpose of business is to create and keep a customer” and is achieved through meeting the customer’s expectations. As the customer is now king, your success will more likely come from being more attentive, more personal and more innovative in acquiring and building trust that turns them into loyal followers. How do

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