Category Archives: Customer experience

What “The King and I” can tell us about relationship building

admin/ August 30, 2017/ Customer experience

“Getting to know you Getting to know all about you Getting to like you Getting to hope you like me…” Did you ever catch “The King and I”, a romantic musical starring Yul Brynner and Deborah Kerr, featuring the song “Getting to Know You”.  Written by Rogers and Hammerstein, it’s an enduring hit about the developing relationship between two unlikely,

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Thinking about your Customers Thinking about You

Gerry Westwood/ February 17, 2017/ Customer experience

Paraphrasing the great business guru, Peter Drucker: “the purpose of business is to create and keep a customer” and is achieved through meeting the customer’s expectations. As the customer is now king, your success will more likely come from being more attentive, more personal and more innovative in acquiring and building trust that turns them into loyal followers. How do

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