The importance of happy customers

cambridgespace100/ August 24, 2017/ Business

It is often said that the most important sale as you start out is your second sale as it demonstrates the legitimacy for what you offer. It’s the beginning of a journey to win and keep customers because without them, you have no business. So, you’d think businesses would treat their customers with the greatest respect, like gold-dust. Unfortunately, history

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Finding your feet and your first customer

cambridgespace100/ August 18, 2017/ Business

Your first customer is critical. They don’t just bring in your first revenues but legitimise you’re offering and prove there’s a market for what you do. How well you do in the future depends on how good is your start. I was once employed in a high-tech industry where there were only two providers, one of which had 98% of

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Standing out from the pack

cambridgespace100/ August 10, 2017/ Business

As a freelancer or someone running a small business, your ability to stand out from the competing pack and be seen by the sort of customers you really want, can be quite a challenge. It’s not always easy to pick out, with confidence, exactly how you offer something that you worry might limit your opportunities or miss the audience you

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Do you have what it takes to be an entrepreneur?

cambridgespace100/ July 4, 2017/ Business

Do you have what it takes to be an entrepreneur? It was a great session on Thursday 29th June, as I welcomed a panel of 5 successful business leaders to impart their words of wisdom to a packed crowd of budding entrepreneurs at CambridgeSpace. Since joining CambridgeSpace as a ‘Wizard’, I thought it would be great to understand the journey

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